Home care

Cleaner homes through captured carbon

The next step for sustainable cleaning

In many ways, the home care industry has led the way on sustainability. Concentrated formats, cold-wash detergents, alternative ingredients. Since surfactants make up a large share of most cleaning formulas,  changing where their carbon comes is the next step.

Recreaire® surfactants replace part of the fossil and oleo feedstock with captured CO₂ while delivering the cleaning performance consumers expect.

Homecare relies on surfactants

  • Laundry detergents use surfactants to lift and suspend soil so it rinses away.
  • Dishwashing liquids and automatic dishwasher products depend on them to cut grease and prevent spotting.
  • Rinse aids rely on low-foaming surfactants for spotless results.
  • Hard surface and all-purpose cleaners use surfactants for wetting and fast, streak-free cleaning.

Download the Recreaire® brochure

Smiling Woman With Laundry Washer Machine

Making surfactants from captured carbon

Most surfactants start with fossil or palm-based feedstocks that are reacted with ethylene oxide.

At Econic, we provide manufacturers with a patented process and unique catalyst that builds CO₂ directly into the surfactant molecule. The result is Recreaire®, a family of carbonate ethoxylate surfactants made with up to 45% CO₂ by weight with as much as a 65% reduction in carbon footprint.

Econic Recreaire Bottle At Cleaning Window
Replace Fossil & OLEO Feedstocks

Traditional Surfactants: Fossil + Oleo Feedstocks

Droplets

Recreaire Carbonate Ethoxylate Surfactants

Carbon Longer

Recreaire Carbonate Ethoxylate Surfactants + Bio + Recycled Products

Leaf And Recycle Longer

Finetune Properties

Finetune

Carbonate linkages can enhance the properties of surfactants.

Our process allows manufacturers to carefully tune these for optimized performance in every application.
Modern Detergent Bottle (1)
Laundry care
Rinse Aids Econic
Rinse aids
Sink
Hard surface cleaning

Why Recreaire® for home care

  • Up to 65% reduction in CO₂-eq emissions
  • Biodegradable (OECD)
  • No detectable 1,4-dioxane
  • Performance on par with leading nonionic surfactants
  • Liquid raw materials that are easy to formulate
  • Made on existing alkoxylation assets
  • Does not compete with food-grade carbon
Surfactants from carbon dioxide
Rinse Aids Brochure CTA@4x

Download our rinse aids brochure

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Connect with our team

Are you a home care brand or ingredient supplier interested in formulating with captured carbon? Get in touch with our surfactants experts to see how Recreaire can make a difference for you.

Contact us for more info
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Econic Wins Cleantech Background

License our technology

If you would like to learn more about licensing Econic’s technology, our experts would be happy to discuss your application and how to apply our process.

Contact us